Whitespace Analysis

As a growing IT Service Provider, you know your existing customer base is key to sustainable growth. However, extracting actionable insights from customer data can be challenging. Most MSPs find it difficult to create an overview of their customer landscape and identify new opportunities using generic tools like Excel or PowerBI that are not specifically created for this purpose.
 

Salesbuildr's Whitespace module solves this challenge, helping MSPs discover untapped revenue potential and maximise customer lifetime value with just a few clicks.

What is Whitespace Analysis?

Whitespace analysis (also called GAP selling) is the process of identifying gaps in your customers' service usage and pinpointing opportunities for expansion.

By analysing your existing customer data, you can:
Build a strategic report for your customers based on missing services and the potential risks.
Spot gaps where customers could benefit from additional services.
Uncover opportunities for upselling and cross-selling.
Identify which services each customer is currently using.

Salesbuildr's Whitespace module makes this process easy and efficient, giving you instant access to actionable insights that can drive profitable growth for your MSP business.

Discover Opportunities
at a Glance

Instantly visualise the services each customer is using and identify gaps for expansion.
Pinpoint your top revenue-generating customers to focus on high-impact opportunities.
Spot expiring contracts and instantly generate renewal proposals with a click.

Maximise Revenue
per Customer

Compare current contracts against your latest pricing to identify upselling and price increase opportunities.
Use smart filters to easily find customers who are prime candidates for specific services based on targeted criteria.
Store insights on why certain services are or aren’t a good fit for a customer.

Streamlining Sales & Marketing Processes

Filter your whitespace analysis to focus on specific customer segments and prioritise your efforts.
Save specific customer segments as lists and export them for highly targeted marketing campaigns.
Send targeted and personalised email campaigns directly from Salesbuildr.*
*Available in Premium plans

Achieving Tangible Results

Save time on research and get instant, actionable insights into your customer landscape.
Boost customer lifetime value by proactively offering relevant services.
Minimise revenue leakage by streamlining your contract renewal process.
Improve sales and marketing effectiveness with data-driven targeting.
Drive growth and profitability by delivering maximum value to your customers.

Pricing for Actionable Whitespace Analysis

Salesbuildr's Whitespace module is included in Advanced and Premium packages.

Select your currency
Advanced
€449/month
Includes 5 users.
€1499 /quick start onboarding.
€69 /month per extra user.
€99 /month order automation per distributor (optional)
Best for medium-sized organisations that send between 50-100 proposals on a monthly basis with a large number of suppliers.
Everything in Starter but with 6 distributors and 2500 active products.
Whitespace selling module.
Use your own domain instead of salesbuildr.com.
Productise by combining products or Automate upsell using mandatory and optional add-ons.
Premium
€649/month
Includes 5 users.
Custom onboarding fee.
€89 /month per extra user.
€499 /month self-service storefront module (optional)
€99 /month order automation per distributor (optional)
Best for larger-sized organisations that send more than 100 proposals on a monthly basis and frequently work with special bids.
Everything in Advanced but with 10 distributors and 5000 active products.
Dedicated Success Manager.
Synchronize your inventory from your CRM, ERP, or PSA.
Import price files, special bids and vendor quotes into your catalogue, pricing books and proposals
Advanced internal and external workflows for approving quotations.
Define roles and permissions for team members.
Integration with KPN RoutIT (NL)
Advanced
£389/month
Includes 5 users.
£1289 /quick start onboarding.
£50 /month per extra user.
£89 /month order automation per distributor (optional)
Best for medium-sized organisations that send between 50-100 proposals on a monthly basis with a large number of suppliers.
Everything in Starter but with 6 distributors and 2500 active products.
Whitespace selling module.
Use your own domain instead of salesbuildr.com.
Productise by combining products or Automate upsell using mandatory and optional add-ons.
Premium
£559/month
Includes 5 users.
Custom onboarding fee.
£79 /month per extra user.
£429 /month self-service storefront module (optional)
£89 /month order automation per distributor (optional)
Best for larger-sized organisations that send more than 100 proposals on a monthly basis and frequently work with special bids.
Everything in Advanced but with 10 distributors and 5000 active products.
Dedicated Success Manager.
Synchronize your inventory from your CRM, ERP, or PSA.
Import price files, special bids and vendor quotes into your catalogue, pricing books and proposals
Advanced internal and external workflows for approving quotations.
Define roles and permissions for team members.
Advanced
$489/month
Includes 5 users.
$1639 /quick start onboarding.
$74 /month per extra user.
$109 /month order automation per distributor (optional)
Best for medium-sized organisations that send between 50-100 proposals on a monthly basis with a large number of suppliers.
Everything in Starter but with 6 distributors and 2500 active products.
Whitespace selling module.
Use your own domain instead of salesbuildr.com.
Productise by combining products or Automate upsell using mandatory and optional add-ons.
Premium
$709/month
Includes 5 users.
Custom onboarding fee.
$99 /month per extra user.
$549 /month self-service storefront module (optional)
$109 /month order automation per distributor (optional)
Best for larger-sized organisations that send more than 100 proposals on a monthly basis and frequently work with special bids.
Everything in Advanced but with 10 distributors and 5000 active products.
Dedicated Success Manager.
Synchronize your inventory from your CRM, ERP, or PSA.
Import price files, special bids and vendor quotes into your catalogue, pricing books and proposals
Advanced internal and external workflows for approving quotations.
Define roles and permissions for team members.

Whitespace Module Walkthrough

Success Story - Campai
Salesbuildr's Whitespace Module has been a key part of our sales strategy this year and greatly improved our internal sales process.The team now has full visibility into service gaps and missed opportunities. We can easily compare contracts for better upselling and no longer worry about missed renewals. We can better target our most and least profitable customers, meaning more MRR across the board! We're spending even less time on manual tasks, meaning our sales guys have more time with customers.
Diederik Twickler, Director, Campai
Read More

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